Privacy Policy

Last Updated: [Insert Date]

Welcome to Aqua Adventure Shop (“we”, “us”, or “our”). As fellow water sports enthusiasts, we’re committed to protecting your privacy with the same dedication we bring to providing top-quality gear for your aquatic adventures. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aquaadventureshop.com.

1. Information We Collect

We collect information to provide better services to all our customers:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our payment processors), and phone number (optional for shipping updates).
• Device Information: We automatically collect IP addresses, browser type, operating system, and other technical details when you interact with our site.
• Usage Data: Information about how you navigate our site, which products (like foils, kites, or wetsuits) you view, and your interaction with our content.
• Communication Data: Records of your communications with our customer service team.

2. How We Use Your Information

Your information helps us create seamless experiences for water sports enthusiasts worldwide:

• Process and fulfill your orders for water sports equipment
• Provide customer support and respond to inquiries
• Improve our website and product offerings
• Send transactional emails (order confirmations, shipping updates)
• With consent, send marketing communications about new products (like the latest Duotone foils or junior wetsuits)
• Prevent fraud and enhance security
• Comply with legal obligations

3. Data Sharing and Disclosure

We value your trust and only share information when necessary:

• Service Providers: We work with trusted partners for payment processing (Visa, MasterCard, PayPal), shipping, and website analytics. These providers only receive information needed to perform their functions.
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred as part of the business assets.

We never sell your personal information to third parties.

4. International Data Transfers

As we serve customers globally (excluding parts of Asia and remote areas), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your data with the same seriousness we apply to water sports safety:

• 256-bit SSL encryption for all data transmissions
• PCI-DSS compliant payment processing
• Regular security audits and monitoring
• Limited employee access to personal data

While we implement robust security measures, no internet transmission is 100% secure. We encourage you to use strong passwords and protect your login information.

6. Your Rights and Choices

You have control over your personal information:

• Access & Correction: You can review and update your account information by logging into your profile.
• Marketing Communications: Opt-out of promotional emails by clicking the unsubscribe link in any marketing email.
• Data Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Cookies: Manage cookie preferences through your browser settings (see Section 7).

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Like the wind guides a kite, cookies help navigate our site smoothly:

• Essential Cookies: Necessary for site functionality (e.g., shopping cart for your foil or SUP board).
• Performance Cookies: Help us improve site performance by collecting anonymous usage data.
• Marketing Cookies: Used to show relevant ads for water sports gear you might enjoy.

You can control cookies through your browser settings, but disabling essential cookies may affect site functionality.

8. Children’s Privacy

While we sell junior water sports gear, our website is not directed at children under 16. We don’t knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this policy as our business evolves. Significant changes will be communicated through our website or email. The “Last Updated” date at the top indicates when revisions were made.